Industry Leaders BRAVA, DaVinci, and EcoStar Form Strategic Alliance to Revolutionize Synthetic Roofing
In a groundbreaking development for the roofing industry, three leading manufacturers - BRAVA, DaVinci, and EcoStar - have announced their strategic alliance under the Polymeric Exterior Products Association (PEPA). The collaboration, announced on February 11, 2025, aims to advance the development and adoption of synthetic roofing solutions in response to increasing environmental challenges and weather extremes.
The alliance brings together decades of combined expertise in polymer-based roofing technologies, with each company contributing its unique strengths to the partnership. "We are thrilled to join forces with like-minded industry leaders," said Adam Brantman, President of BRAVA, emphasizing the alliance's commitment to setting new benchmarks in durability, design flexibility, and environmental stewardship.
Mark Pagel, General Manager of DaVinci, highlighted the timing of this collaboration: "The synthetic roofing category is on the cusp of major growth as consumers, businesses, and governments recognize the need for robust and sustainable solutions." This sentiment was echoed by EcoStar's General Manager, Rob Helenbrook, who emphasized the alliance's focus on future-proofing investments through weather-resistant roofing solutions.
The initiative will focus on four key areas:
Property Owner Education: Providing resources and demonstrations on synthetic roofing benefits
Trade Professional Development: Offering training and real-world application insights
Industry Advocacy: Engaging with regulatory bodies to shape standards
Sustainability Initiatives: Promoting closed-loop material use and recycling programs
PEPA President & CEO Kate Offringa expressed strong support for the alliance, noting its significance in advancing resilient, energy-efficient building solutions. The collaboration is expected to drive innovation and raise awareness about the advantages of synthetic roofing materials in an era of increasing climate challenges.
Each company brings its unique expertise to the alliance:
BRAVA: Known for eco-friendly design and extreme weather durability
DaVinci: Specializes in premium polymer roofing with authentic slate and cedar shake appearances
EcoStar: Pioneers in transforming post-industrial materials into sustainable roofing solutions
This strategic partnership marks a significant milestone in the roofing industry's evolution toward more sustainable and resilient building solutions. For more information about the alliance and its initiatives, interested parties can visit PEPA's website at www.polymericexteriors.org.
